The Russ Sandlin Group

Where people matter and results count!

This powerful workshop not only provides the tools needed to build qualified traffic, but fine-tunes closing skills to capture it. By understanding the basic principles of the psychology of leasing, associates are empowered to close that prospect!

Program Summary

Learning opportunities include:

· How to define your community’s resident profile.

· The impact of target marketing at your community

· Uncover new, “free” marketing opportunities.

· How social marketing can impact the generation of qualified traffic.

· Community image and market positioning is established via eight points:

· Word of mouth

· Advertising

· Telephone presentation

· Curb appeal

· Property layout

· Leasing staff

· Tour route

· Model

1. IDENTIFY YOUR TARGET MARKET
The first step in attracting qualified traffic is to identify the qualities that make up the ideal prospect for your community. The Russ Sandlin Group begins this process by carefully reviewing the attributes of your property's current resident profile and we use it as a basis to target prospects who match this established criteria.

2. DEVISING THE PERFECT PLAN
With a clearly-defined target market in hand, a customized marketing program is the next critical step in drawing qualified prospects. This on-site workshop emphasizes the three necessary components to an effective marketing program:

· Package the message for your market. Learn to go for the hot button! Is your profile primarily single and on the go? Emphasize carefree living, not quiet evenings at home.

· Choose the most effective vehicle for your message. Does your community cater to transit commuters? Rent a bus bench or transit board, not radio drive time spots.

· Repetition-repetition-repetition. Since the beginning of time, humans have retained information through repetition. Make the plan and stick with it!

3. HOW TO JUST DO IT
Community image and market positioning is established via eight points:

· Word of mouth

· Advertising

· Telephone presentation

· Curb appeal

· Property layout

· Leasing staff

· Tour route

· Model

This powerful workshop not only provides the tools needed to build qualified traffic, but fine-tunes closing skills to capture it. By understanding the basic principals of the psychology of leasing, associates are empowered to close that prospect!

Increase your occupancy today!

Click here to contact Russ Sandlin

Reduce Traffic and Increase Leases!