The Russ Sandlin Group

Where people matter and results count!

Founded on years in multi-family, The Russ Sandlin Group provides the first fully-integrated program proven to enhance personal performance, raise occupancy, and maximize community performance and value.

Strategic Community Operations Report and Evaluation or "SCORE" begins with the goals of your property. Whether it's to increase traffic, reduce turnover, or deliver market-ready apartments on schedule, SCORE effectively evaluates and devises a customized plan to effectively meet your objectives.

Program Summary

Learning opportunities include

· The SCORE program ranges from 3, 4 or 5-day sessions, depending on the needs of the specific community.

· Russ Sandlin comes on-site to your community to gather information, interact with your team and help get your community on track… FAST!

· Ultimately Russ delivers a written 90-day game plan your team will use to accomplish the goals they have set for the community.

· Evaluate 20 specific areas of your operation

1. WEEKLY TRAFFIC REPORT

2. PROSPECT TRACKING SYSTEM

3. TELEPHONE LOGS

4. ADVERTISING PROGRAM

5. FRIENDLY ASSOCIATIONS

6. RESIDENT REFERRAL PROGRAM

7. LEASING PLAN - INCENTIVES

8. PRICING & CONCESSIONS

9. COMPETITION

10. CANCELLATIONS

11. RESIDENT PROFILE/APPLICATIONS

12. RESIDENT RETENTION & COMMUNICATION

13. RESIDENT SERVICES & ACTIVITIES

14. INTENT TO VACATE PROGRAM

15. LEASE RENEWAL PROGRAM

16. APPLICATION FOR DEPOSIT REFUND

17. TEAM BUILDING

18. FORECASTING

19. CURB APPEAL (Signs, Flags, Banners)

20. MARKETING WINDOW

1. Goal Setting

SCORE delivers hard and fast results using three simple steps. The first is to identify the areas requiring change or improvement. We then help to set goals that remedy the community's challenges swiftly and effectively. The focus is quick results with lasting effects. Whether distressed or seeking to improve performance, SCORE has a strong history of turning properties around with hard-hitting results: Generating qualified traffic, heightening property visibility, increasing occupancy, raising property value and improving net operating income (NOI).

2. Evaluation
Since the quality of the plan is only as good as the quality of the research, we make a point of doing our homework. A checklist of over twenty items is reviewed and evaluated in order to pinpoint the areas of weakness and identify the needed changes for your specific community in your individual market.

Just a few of the items we review include:

· What kind of traffic are you drawing?

· What's the cost per lease?

· Who's the competition?

· What's the staff's attitude?

· How's the property's curb appeal?

· What's the definition of a market ready apartment?

During the evaluation, we meet with site staff to review the data and draw upon their first-hand perspectives of the property's market position, as well as their attitudes and goals for the community. As a foundation for success in any community, we set the stage for enhanced performance, maximized productivity, and optimized team effectiveness. Most importantly, SCORE isolates and defeats antiquated ideologies and rituals, and ignites the fire of top performance.

3. Plan of Attack

Russ Sandlin is astute at determining the best paths to optimum success for multi-family communities. A final report and customized Jump-Start 90-day marketing plan is delivered within ten working days of the property's evaluation. This comprehensive report includes recommendations and a detailed outline of the findings of the evaluation. The report is an excellent tool for staff to use as a roadmap to outrageous success.

The SCORE program is a vital tool for any multi-family community seeking to strengthen it's market position or remedy issues impeding it's optimum success.

Look into the future and determine where your

community is going and how to get there!

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Click here to print S.C.O.R.E. brochure.